Value Discovery Process

Our Value Discovery Process is designed to determine whether your company is ready for a business intelligence initiative, and how it might profit from one.  We spend from three to five days with you, asking a series of critical questions:

  • What are your top business objectives?
  • What obstacles prevent you from meeting those objectives? 
  • What areas or departments are most important to achieving the objectives?
  • Where do you see opportunities for additional revenue and profit?
  • What are your key success factors and how do you measure them?
  • What computer systems house your customer service and transaction data, and how easy is it to access the data?
  • What's working - and what's not - in your key operations and marketing processes?
  • What is the role of information technology in your organization?
  • What types of reporting and analysis systems do you have?
  • What information, if you had it, would dramatically improve your business?  What would be the financial impact?

We interview senior executives, business managers, analysts, IT staffers, and front-line supervisors.  We evaluate the availability and quality of operations and marketing data.  And, we look at organizational constraints that might undermine a BI project.

We quantify the financial impact of improvements in your operations and marketing processes, and then develop a detailed return-on-investment analysis, including discounted cash flow, internal rate of return, and payback period.  All of our assumptions and financial projections are reviewed with you as part of the final report and recommendations.