Web Analytics
You’re an online retailer who wants to boost sales by smart recommendations to returning customers. A market basket analysis will determine what products typically are sold in combination, or what product your customer is likely to want next. One of the best examples of this approach is Amazon. Amazon uses data mining to determine what books are sold in combination and then recommends them to people who bought related books.
You can use data mining to present closely-related products, or you can tailor recommendations based on specific past purchases.
E.J. Barry will show you how Web analytics can make your online business grow. Contact us at 301.518.3166 or info@ejbarry.com to learn more.
We can help you use Web analytics to:
Improve Website navigation, making it easier for customers to get information and complete sales. You also can find out what you’re doing wrong and what website interactions most often lead to abandoned shopping carts.
Enhance search engine marketing (SEM) by identifying which key words generate the most click-throughs and sales.
Serve ads to visitors based on their demographics and Website navigation patterns (behavioral targeting).
Predict the next action a Website visitor is likely to take based on the sequence of actions of other visitors (sequence clustering).
