Who We Are
E.J. Barry is a marketing and technology consulting firm headquartered in Bethesda, Maryland.
The company was founded by Larry Sackett, one of the four original members of the Gannett Company, Inc., task force that launched USA TODAY. Larry is credited with coming up with the name “USA TODAY,” and he directed the technical launch of the newspaper. During his tenure with Gannett, he led its direct marketing division and later was in charge of the company’s database and marketing technologies. From 1995 to 1998, Larry was president of the Media and Communications Group at Claritas, one of the nation’s most respected marketing information companies. He writes and speaks extensively about marketing, business intelligence, and database technologies.
Dennis Jefferson is the senior technology consultant with E.J. Barry. Dennis is an expert in the design of multidimensional data warehouses and business intelligence applications. He has a master’s degree in computer science from Johns Hopkins and an MBA from Wharton. He has applied his expertise for clients as diverse as the U.S. Army, TRW, Claritas and Comcast Communications.
Contact us at 301.518.3166 or email at info@ejbarry.com.
